Labels launched by Reebok
A street-inspired footwear label named Rbk was launched by Reebok in 2002. Targeting a younger audience, the brand infused music, sports, and entertainment with its Rbk label. Shoes were stylish, cool and edgy in design and Reebok once again held the spotlight by collaborating with well-known rapper Jay-Z for a collection. This was also a first of its kind for a non-athlete to have a signature athletic footwear collection.
Besides streetwear, Paul Litchfield who is Reebok’s current Head of Advanced Concepts came out with a new idea to improve the fit of its sneakers in the late 1980s. His new idea was to upgrade Reebok’s once renowned pumps by installing inflatable chambers that “pump up” the shoe for a customized fit. With no two feet being alike, your Reebok pumps will have comfortable and snug fit shoes as the pumped air can equalize your feet and the ground. Back then, it was considered a crazy idea.
Reebok Athletes and Endorsements
The youngest male Grand Slam titleholder Michael Chang was a very appealing ambassador for Reebok. Basketball superstars like John Paxson and Horace Grant of the Chicago Bull, Shaquille O'Neal were among Reebok’s most successful basketball players that hyped up the Reebok pumps. The Reebok Pump D-Time was the signature shoe for basketball star Dee Brown, who wore the pumps when he won the '91 Slam Dunk contest after pumping up his Omni Lites.
Other than sneakers, Reebok is also known for its extensive collection of women’s sports and lifestyle apparel, which comprises of short sleeve tops, tank tops, sports bras, jackets, shorts, gym leggings, long sleeve tops, hoodies and dresses. Reebok also has a range of fashion accessories such as caps, watches, socks. Reebok bags, fitness equipment, gym gloves, sleeves, and eyewear are used by some of the top Crossfit and MMA athletes in the world.
Other celebrity endorsements of the Reebok brand include Erin Andrews, Nicole Scherzinger, Chad Johnson, Toni Nkhahle, Rick Ross, Swizz Beatz, Amir Khan and many more.
Reebok and CrossFit
Reebok the brand which is a strong supporter of fitness training is also a major sponsor of the CrossFit sport. According to William O'Connor of The Daily Beast, CrossFit has spread like wildfire in the fitness community, starting as one Santa Cruz-based gym in 2000 and growing to over 10,000 worldwide. Social engagement was a key factor in popularising the sport as more people are getting more health and fitness conscious. Reebok is the official CrossFit gear for crossfitters worldwide as Reebok gear is recognized for its durability-focused fitness gear. Reebok sponsors the sport itself as the fans of the CrossFit sport are also the athletes.
Reebok is a sports brand trusted by many athletes across the globe. The brand creates footwear and apparel built-in with cutting-edge technology that you can't get from other brands. Find the best Reebok products at iPrice!
For more, visit: https://iprice.vn/reebok/
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