Sony Corporation NYSE: SONY, TYO: 6758 elektronika użytkowa, konsola Playstation, RTV, media

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Sony Raises FY 2021 Operating Profit Forecast to 1.2 T. Yen
Tokyo, Feb. 2 (Jiji Press)--Sony Group Corp. <6758> said Wednesday its consolidated operating profit for the full fiscal year ending in March is now projected to rise 25.6 pct from the previous year to 1.2 trillion yen.
The figure was revised up from its previous projection of 1.04 trillion yen.

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Tokyo, March 4 (Jiji Press)--Sony Group Corp. <6758> and Honda Motor Co. <7267> said Friday that they have agreed to jointly develop and sell electric vehicles.
The two Japanese companies plan to establish an EV joint venture later this year, aiming to put the first model on sale in 2025.

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Tokyo, May 10 (Jiji Press)--Sony Group Corp. <6758> reported Tuesday a record-high consolidated operating profit of 1,202,339 million yen in fiscal 2021, up 25.9 pct from the previous year, thanks to strong earnings in the movie and music businesses, as well as a weaker yen.
The Japanese electronics and entertainment giant saw the profit top 1 trillion yen for the first time ever in the year that ended in March.

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Tokyo, May 18 (Jiji Press)--Sony Group Corp. <6758> on Wednesday moved up its target year for reducing the group's greenhouse gas emissions to effectively zero to 2040 from 2050.
Amid growing awareness around the world of climate change risks, the Japanese electronics and entertainment giant will accelerate efforts for decarbonization through the new goal to cover emissions from all corporate activities involving products, supply chains, logistics and other areas.

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Sony to build space lasers with new satellite services unit

https://www.japantimes.co.jp/news/2022/ ... ce-lasers/

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Sony może celebrować przebicie pewnej bariery, jeśli chodzi o sprzedaż PlayStation 5. Choć z raportu dotyczącego roku finansowego 2021 wynika, że Japończykom nie udało się osiągnąć założonego celu, nic nie wskazuje na to, by PS5 było biznesową porażką.

Z informacji, które przedstawiciele japońskiej firmy przekazali dziennikarzom gamesindustry.biz, wynika, że w czerwcu firmie udało się sprzedać 20 milionów egzemplarzy konsoli. Wspomniany wcześniej raport wskazywał, że do końca marca 2022 udało się sprzedać 19,3 miliona sztuk. W ciągu dwóch miesięcy na PS5 zdecydowało się więc 700 tys. klientów.

https://polygamia.pl/sprzedaz-ps5-kolej ... 081500736a

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Tokyo, June 7 (Jiji Press)--Former Sony Corp. President Nobuyuki Idei has died, Japanese electronics and entertainment giant Sony Group Corp. <6758> said Tuesday. He was 84.

A Tokyo native, Idei, who graduated from Waseda University's School of Political Science and Economics, entered Sony in 1960. Idei became president of Sony in 1995. He concurrently served as chairman and CEO in 2000-2005.

Sony, which was renamed Sony Group in 2021, diversified its businesses under the leadership of Idei.

While in office as president, Idei aimed to integrate audio and video devices with information technologies under the slogan of "Digital Dream Kids," and Sony released personal computers for general consumers in 1996.

Under Idei, the company also expanded its movie and music operations, and branched out into the financial sector, including an online banking business.

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Sony Lowers Full-Year Operating Profit Forecast
Tokyo, July 29 (Jiji Press)--Sony Group Corp. <6758> on Friday cut its consolidated operating profit forecast for the year ending in March from 1.16 trillion yen to 1.11 trillion yen, down 7.7 pct from the previous year.
The downward revision came as game software sales dropped after the reopening of the economy dented stay-at-home consumption.

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Sony Playstation, twórca konsoli do gier, stoi przed perspektywą pozwu zbiorowego w Wielkiej Brytanii. Zarzuca się mu, że “oszukał” konsumentów poprzez nadmierne opłaty za gry i ich dodatkową zawartość (DLC) - pisze Bloomberg. pb.pl

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Tokyo, Aug. 25 (Jiji Press)--Sony Interactive Entertainment LLC said Thursday that it will raise the recommended retail prices of its PlayStation 5 game console around the world, by 5,500 yen to 60,478 yen in Japan on Sept. 15.
Considering persisting global inflation and recent currency market moves, Sony Interactive Entertainment will boost the prices in Europe, China, Australia and many other markets, while there will be no price change in the United States.

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TOKYO (Reuters) -Sony Group Corp's gaming business is looking at fresh investment to bolster its push into PC and mobile, a senior executive said, as the PlayStation 5 maker competes for talent with deep-pocketed rivals and as industry dealmaking heats up.

"Further investments in areas that will strengthen the expansion on to PC, on to mobile and into live services, that's definitely a possibility for us," Hermen Hulst, head of PlayStation Studios, told Reuters in an interview without providing further detail.

Sony (NYSE:SONY), whose studios are known for single player console games such as "Spider-Man" and "God of War", has outlined ambitious plans to release titles on PC and mobile and offer live service games, which provide continuous updated play.

The radical shift is reflected in its recent deals including the $3.6 billion acquisition of Bungie, the studio behind the multiplayer "Destiny" franchise, which Sony operates outside its PlayStation Studios network.

Other investments include the purchase of a minority stake in Japanese developer FromSoftware, whose action role playing game "Elden Ring" has sold more than 16.6 million units.

"You should think of collaborations on the game development side first and foremost, but it's also not unthinkable with our PlayStation Productions efforts that we explore opportunities," Hulst said of the FromSoftware investment.

Sony is producing a growing number of game adaptations, with this year's "Uncharted" movie grossing more than $400 million globally and a TV series based on "The Last of Us" franchise from its Naughty Dog studio launching on HBO next year.

Hulst, who is based in the Netherlands and took up his post in 2019, has overseen the growth of PlayStation Studios to 19 studios, with additions including Nixxes, which ports console games to PC, and mobile developer Savage Game Studios.

KEY DIFFERENTIATOR

Given the scope of the transformation targeted by the gaming business, analysts expect further dealmaking from Sony.

"I think that they're still going to add studios," said Serkan Toto, founder of the Kantan Games consultancy.

The strength of PlayStation's studio network has drawn praise as a key differentiator with Xbox maker Microsoft (NASDAQ:MSFT), which is trying to buy Activision Blizzard (NASDAQ:ATVI).

Sony gaming chief Jim Ryan has raised objection about the $69 billion mega-deal's potential impact on PlayStation users.

"If Sony can pull off what they did with single player experiences but (as) multiplayer experiences across platforms, on the PC, on consoles and maybe even on the phone, then all bets are off," said Toto, pointing to the success of online games such as Fortnite from Epic Games.

Sony's push on to other platforms comes as it has struggled to produce enough PlayStation 5 units due to supply chain snarls. Its in-house studios are also developing titles for the next generation PlayStation VR2 headset, due to launch early next year.

Such headsets, which have attracted investment from players including Facebook (NASDAQ:META) parent Meta, are yet to break through and become a primary method for playing games. Pricing for the device has not been announced.

While "Horizon Forbidden West", which launched in February, is "an open world and that's not necessarily very suitable to a PSVR2 game," Sony is designing "bespoke" titles such as "Horizon Call of the Mountain" for the system, Hulst said.

https://www.investing.com/news/stock-ma ... sh-2904418

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Sony Corp. will begin selling a device to medical institutions in spring next year that can measure one’s sense of smell and could help detect dementia early on, the electronics giant announced Oct. 5.

A person’s sense of smell is believed to decline in the early stages of dementia.

The device measures about 40 centimeters in length and width.

It emits five types of odors such as a flower, fruit and the smell of something rotting. By changing the strength of these emissions, the equipment can produce a total of 40 odors.

People sniff these odors, and their sense of smell is measured. They can check the result using a dedicated application.

The cartridge containing the source of the odor is airtight to prevent any leakage. The device also has a deodorizing function, allowing the operator to try various smells one after another.

The estimated market price is around 2.3 million yen ($16,000).

Olfactory measurement is usually done by soaking a paper with a liquid that gives off an odor and sniffing it in order of weakest to strongest. This, however, takes time and a lot of work.

The test must also be adjusted to the air conditioning so that multiple odors do not mix.

Sony said the new device can shorten the measurement time to one-third from the current standard of around 30 minutes.

Sony is also considering applying the device to the entertainment business, with a virtual “metaverse” space strongly in mind.

“We aim to create new expressions and experiences (using this technology) in the entertainment field as well in the future,” said Osamu Hajimoto, deputy president of the company's New Business and Technology Development Group, at a news conference on Oct. 5.

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Sony to expand Chinese game incubator in Microsoft head-to-head.

https://www.investing.com/news/stock-ma ... ad-2949652

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Sony Raises Full-Year Profit Forecasts
Tokyo, Feb. 2 (Jiji Press)--Sony Group Corp. <6758> said Thursday it has raised its consolidated profit forecasts for the year ending next month, citing solid growth in its video game business.
The Japanese electronics and entertainment company boosted its operating profit forecast from 1.16 trillion yen to 1.18 trillion yen, still down 1.9 pct from the previous year.

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Sony expects profit to slip despite record PlayStation 5 sales

TOKYO (Reuters) -Sony Group Corp on Friday said PlayStation 5 sales will jump by six million units this business year, but forecast its profit will slip from a record high as weaker financial services sales offsets gains from gaming, music and movies.

The Japanese company said it expects operating profit in the year to March 31 to fall 3.2% to 1.17 trillion yen ($8.65 billion), lower than an analysts' average estimate of a 1.275 trillion yen profit, according to Refinitiv data.

The improved performance of its gaming unit, however, will come as a relief to the entertainment and electronics conglomerate after it struggled to make enough PlayStation 5 game consoles to meet demand during the COVID-19 pandemic because of semiconductor supply chain disruptions.

"We can now deliver PlayStation 5 to almost anywhere in the world without keeping our customers waiting," Sony (NYSE:SONY) Group President Hiroki Totoki said at a press briefing after the company announced its results.

Sony, which competes with Xbox maker Microsoft Corp (NASDAQ:MSFT) and Switch (NYSE:SWCH) provider Nintendo Co Ltd (TYO:7974), said it expects to sell a record 25 million PlayStation 5 (PS5) consoles this business year, up from 19.1 million in the previous 12 months and more than double the number it sold the year before that.

For this business year, the company forecast profit at its gaming and network unit to rise by 8% to 270 billion yen. It said it expects earnings at its music and pictures divisions to be slightly higher, with profits from financial services falling by a fifth.

Sony also predicted that image sensor sales will dip by 5.8% to 200 billion yen.

The firm said overall operating profit for the three months that ended March 31 fell 7.3% to 128.5 billion yen, with full year profit nudging up to a record 1.21 trillion yen.