WPP plc LSE: WPP agencja reklamowa

[slayer74]

wykres
https://finance.yahoo.com/quote/WPP/chart?p=WPP
https://stockcharts.com/h-sc/ui?s=wpp
https://www.investing.com/equities/wpp

WPP plc LSE: WPP is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, Interpublic Group of Companies, and Omnicom. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.

dywidendy
https://www.investing.com/equities/wpp-dividends
https://www.dividendmax.com/united-king ... /dividends

[slayer74]

WPP (LON:WPP) stock slumped over 7%, with the forecast of a U.K. recession weighing heavily on the world’s largest advertising group despite it increasing its annual net sales outlook.

[slayer74]

Investing.com - WPP (LON:WPP) reported on Friday second quarter earnings that beat analysts' forecasts and revenue that topped expectations.

WPP announced earnings per share of £33 on revenue of £6.76B. Analysts polled by Investing.com anticipated EPS of £29 on revenue of £2.81B.

WPP shares are down 26% from the beginning of the year, still down 32.93% from its 52 week high of £1,231.50 set on February 10. They are under-performing the FTSE 100 which is up 0.62% from the start of the year.

WPP shares lost 7.48% in intra-day trade following the report.

WPP follows other major Communication Services sector earnings this month
WPP's report follows an earnings beat by BT Group on July 28, who reported EPS of £0.0496 on revenue of £5.13B, compared to forecasts EPS of £0.0424 on revenue of £5.1B.

Pearson had beat expectations on Monday with second quarter EPS of £22.5 on revenue of £1,788M, compared to forecast for EPS of £19.28 on revenue of £1,730M.

[slayer74]

WPP buys influencer agency whose co-founder criticised its digital strategy
“The size of WPP, there might be 30-40% of their business that is literally not fit for purpose in the next three or four years,” Arron Shepherd said a year ago

O
ld-school advertising agency WPP has today moved to bolster its status in the social media space by acquiring an influencer marketing agency whose co-founder last year criticised the conglomerate’s digital strategy.

The marketing behemoth founded by Sir Martin Sorrell acquired Goat for an undisclosed fee. Founded in 2015 and based in the Millbank Tower, Goat has organised campaigns for social media influencers to promote brands like Dell, Meta, Tesco and Uber.

“Influencer marketing is a key growth priority for the industry and for WPP,” WPP chief executive Mark Read said. “Our clients are increasingly planning budgets at a global scale and require partners that have the global reach to help deliver, whilst driving engagement and impact at a local level.”

On an episode of podcast The Marketing Lab last year, Goat co-founder Arron Shepherd said WPP “may have missed social” and “haven’t quite worked out digital yet”, citing it as an example of an ad holding group “not doing that well”.

“The size of WPP, there might be 30-40% of their business that is literally not fit for purpose in the next three or four years,” he said.

https://www.standard.co.uk/business/wpp ... 69127.html

[slayer74]

Investing.com -- Shares in WPP PLC (LON:WPP) rose on Wednesday after analysts at BNP Paribas Exane upgraded their rating of the world's biggest advertising group to outperform from neutral.

The analysts also named WPP as its top pick for the next 12 months in the ad sector, citing an expected easing in margin pressures. They also hiked their estimates for WPP's earnings per share in 2024-25 because of an expected increase in organic growth.

Exane's commentary comes after WPP said in February that it anticipates that like-for-like revenues will expand by between 3% to 5% in 2023 despite ongoing macroeconomic uncertainty. The forecast topped many analyst projections.

London-based WPP, which owns agencies like Ogilvy, Grey, and GroupM, said at the time that it sees ad spending remaining resilient this year. The group argued that clients have suggested that they may need to continuing forking out cash on marketing to boost sales and defend inflation-driven price rises.

The upbeat outlook was echoed by WPP's peers in the ad sector, including Publicis Groupe SA (EPA:PUBP), Omnicom Group Inc. (NYSE:OMC) and Interpublic Group of Companies, Inc. (NYSE:IPG), in a sign that the industry is having some success convincing clients that they should not cut back on ad spending. The analysts at Exane said that their outlook for the sector is "turning more positive."

Shares in WPP have gained nearly 15% in 2023, while Publicis has increased by nearly a fifth. The Stoxx 600 Media index, which includes some of the largest players in the ad sector, has risen by just under 10% year-to-date.

[slayer74]

Advertising giant WPP saw a 2.44% decrease in its share price, while speciality chemicals and sustainable technologies company Johnson Matthey experienced a 2.17% slip.

[slayer74]

Gigant reklamowy WPP obniżył w piątek prognozę wzrostu like-for-like na cały rok, ponieważ przychody w Ameryce Północnej spadły w drugim kwartale. Firma poinformowała, że obecnie spodziewa się wzrostu o 1,5-3%, obniżonego z poprzednich szacunków na poziomie 3-5%, napędzanego niższymi wydatkami klientów technologicznych. Zysk tymczasowy przed opodatkowaniem spadł o ponad połowę do 204 mln funtów z 419 mln funtów rok temu. "Nasze wyniki w pierwszej połowie były odporne, a wzrost w II kwartale przyspieszył we wszystkich regionach z wyjątkiem USA, na które w drugim kwartale wpłynęły niższe wydatki klientów technologicznych i pewne opóźnienia w projektach związanych z technologią" - powiedział dyrektor generalny Mark Read.